Paisabazaar launches new marketing campaign to help MSMEs, says ‘We Will Come Out Stronger’

By | May 5, 2020

The MSME segment contributes around 30% of India's GDP presentlyThe MSME section contributes round 30% of India’s GDP presently

In view of the continued pandemic within the nation, has launched a brand new marketing campaign ‘We are going to come out stronger’ that’s directed in direction of India’s MSME sector, which has been severely impacted by COVID-19 induced lockdown.

The movie focuses on small and medium-sized companies, with the important thing message that the model, together with the whole nation, stands united with them in these difficult occasions. Furthermore, it additionally goals to encourage entrepreneurs that this part will finish quickly and issues will return again to regular as soon as the lockdown is over.

In response to Naveen Kukreja, CEO and co-founder,, the MSME section contributes round 30% of India’s GDP and is an integral a part of the nation’s ecosystem. “We’ve been working with our financial institution and NBFC companions to make entry to credit score easier and extra handy for India’s companies. We’ve had hundreds of thousands of conversations with self-employed clients from all around the nation in the previous few years and are conscious of their resilience. By means of the movie, we need to ship out the message that collectively all of us would come out of those powerful occasions stronger,” he added.

As a shopper model in monetary providers, our message to clients is that will at all times be there for you – with the precise product and the precise recommendation, Sai Narayan, CMO,, mentioned. “Our relationship with clients is past loans and cash, it’s about life-long belief. In these difficult occasions, we needed to indicate solidarity with our self-employed clients, via this movie,” he said.

Moreover, in an effort to help MSMEs, the model goals to innovate and take part in conversations with the regulator and different stakeholders to introduce stronger and simpler lending options for the enterprise neighborhood, particularly in mild of the present disaster. The fintech claims that it’s already engaged on constructing end-to-end digital capabilities that may ease lending for MSMEs in addition to salaried clients.

Learn Additionally: Coronavirus Affect: Dairy model Amul doubles advertising and marketing spends; has introduced again outdated advertisements

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